You Found the Seller. Now How Do You Put the Deal Together?

Learn How Ron LeGrand Turns Motivated-Seller Leads Into Creative Real Estate Deals, Cash Flow & Long-Term Wealth

with Ron LeGrand

Wednesday, September 9, 2026 | LIVE Online Webinar

Getting leads is one thing.

Knowing what to do with them is another.

A seller calls.

They want too much for the house.

There isn't enough equity for your normal cash offer.

They still owe money.

They don't want to take a big discount.

Or maybe they have a perfectly good property—but they need a solution that doesn't fit neatly into the traditional way of selling.

Now what?

For many investors, that's where the lead dies.

Ron LeGrand has spent more than 40 years teaching investors that there may be another question worth asking:

Is there a different way to put this deal together?

That's what this special LIVE webinar is about.

Ron will break down the thinking, strategies and systems behind finding motivated sellers, talking with them, understanding what they really need, and determining whether there's a creative way to structure a transaction that works.

Because finding a lead doesn't put money in your pocket.

Knowing what to do with the lead does.

The Seller's Asking Price Is Only Part of the Deal

Most investors are trained to focus almost entirely on price.

What's the ARV?

What are the repairs?

What's the maximum allowable offer?

How big of a discount can you get?

Those numbers matter.

But they're not the whole transaction.

What does the seller owe?

Why are they selling?

How quickly do they need something done?

Do they need all their money today?

Would they consider payments?

What terms might work?

What does the investor plan to do with the property?

Those questions can lead to a very different conversation.

Because sometimes the opportunity isn't created by negotiating a dramatically lower price.

Sometimes it's created by negotiating better terms.

And that's where understanding creative real estate can give an investor a much bigger toolbox.

More Than One Way to Put a Deal Together

Cash is a tool.

Bank financing is a tool.

Credit is a tool.

But they're not the only tools.

Ron has spent decades buying, selling, controlling, financing and structuring real estate using a variety of strategies.

The objective isn't to force every seller into the same offer.

It's to understand the situation and determine whether there's a structure that makes sense.

That becomes especially important when:

The seller has little equity.

A traditional cash offer doesn't work.

Financing is expensive.

The seller doesn't need all their money immediately.

A landlord wants out.

Someone inherits an unwanted property.

A homeowner needs to move.

Or the seller simply has a problem that the traditional market isn't solving.

Different problems can require different solutions.

And the investor with more ways to structure a transaction has more options available.

What You'll Learn From Ron LeGrand

Turn Seller Leads Into Real Conversations

Generating leads is important.

But a name and phone number aren't worth much if you don't know what to do next.

Ron will share how to approach seller conversations, uncover motivation, ask better questions and quickly determine whether there's an opportunity worth pursuing.

The goal isn't to convince everyone to sell.

It's to find the people who have a reason to do business with you.

Know What to Ask Before You Make the Offer

Good dealmakers ask good questions.

Why is the seller selling?

What do they owe?

What do they need?

How quickly do they need it?

What's more important to them—price, cash today, monthly payments, convenience, speed or something else?

Understanding the answers can tell you far more than simply knowing the seller's asking price.

Learn to Negotiate More Than Price

Many investors know one negotiation:

"Will you take less?"

Ron teaches investors to think beyond that.

Price matters.

But so can terms, payments, financing, timing and the seller's individual situation.

When a discounted cash offer doesn't work, knowing how to explore other possibilities can keep a conversation alive that another investor might simply abandon.

Create More Than One Way to Get Paid

A real estate transaction doesn't always have to produce the same result.

Some deals may create immediate cash.

Some may create monthly cash flow.

Others may help build long-term wealth.

The important part is knowing what type of opportunity you're looking at and having enough strategies available to determine what to do with it.

The deal should determine the strategy—not the other way around.

Stop Depending on Banks to Make Every Deal Work

If every deal requires a bank to approve the investor, approve the property and approve the financing, there are going to be opportunities that simply don't fit.

Creative real estate gives investors additional ways to think about financing and control.

Ron will discuss why an investor's own cash, credit and conventional financing don't always have to be the only resources available when putting together a transaction.

This Is Why Motivated Sellers Matter So Much

A seller with no reason to sell probably isn't going to give an investor much flexibility.

A motivated seller may be different.

Maybe they're relocating.

Maybe they're behind on payments.

Maybe they're tired of being a landlord.

Maybe they inherited a property.

Maybe they have little equity.

Maybe they're dealing with a property they simply don't want anymore.

The motivation creates the conversation.

And once you understand the problem, you can start exploring possible solutions.

That's why Ron's approach isn't simply about finding cheap houses.

It's about finding people who have real estate problems that need to be solved.

Build a System That Can Do It Again

One deal is great.

But one deal doesn't make a business.

Ron has spent decades developing repeatable systems around the activities that actually move an investing business forward:

Generate the lead.
Talk to the seller.
Determine motivation.
Gather the information.
Make the offer.
Structure the deal.
Follow up.
Close.
Get paid.

Then do it again.

The objective is to stop relying on random opportunities and start building a process that can be repeated.

Because the goal isn't simply to become busier.

The goal is to become more effective.

Technology Has Changed. The Fundamentals Haven't.

Today's investors have tools that didn't exist when Ron started investing.

Property data is available almost instantly.

Marketing can be automated.

Leads can be tracked in a CRM.

Follow-up can happen automatically.

AI can help with research, communication, organization, analysis and other parts of the business.

Those tools can save enormous amounts of time.

But they can't change one fundamental truth:

Someone still has to know how to put the deal together.

Technology can help generate and manage opportunities.

It can help an investor move faster.

It can help create leverage.

But understanding the seller, recognizing the opportunity and knowing how to structure the transaction are still what turn a lead into a deal.

Ron LeGrand Has Been Putting Deals Together for More Than 40 Years

Ron didn't begin as a real estate professional.

He was an auto mechanic working long hours and struggling to make ends meet.

In 1982, he attended a real estate training event after seeing an advertisement claiming ordinary people could buy real estate without money or credit.

He was skeptical.

Three weeks later, he made $3,000 on a small real estate deal.

That experience changed the direction of his life.

Since then, Ron has spent more than four decades buying, selling, financing, controlling and structuring thousands of real estate transactions while developing systems designed to make the business simpler and more repeatable.

Now you'll have the opportunity to learn directly from that experience.

Don't Just Generate More Leads. Learn How to Turn More of Them Into Deals.

You can have the best marketing in the world.

You can have a CRM full of prospects.

You can spend thousands of dollars generating leads.

But eventually, someone has to know:

What do you say to the seller?

What questions do you ask?

What offer do you make?

What happens when the cash offer doesn't work?

How else could the transaction be structured?

And how does the investor get paid?

That's where becoming a better dealmaker matters.

Join Ron LeGrand LIVE

Wednesday, September 9, 2026
LIVE Online Webinar

Learn how to talk with motivated sellers, uncover what they really need, negotiate more than price, structure creative transactions, create multiple ways to get paid, and build systems that can help you do it again and again.

DON'T JUST FIND THE LEAD. LEARN HOW TO PUT THE DEAL TOGETHER.

REGISTER NOW & JOIN RON LEGRAND LIVE SEPTEMBER 9